Diana Ed helps make a house a home.
Co-owner of DiVine Consign Home Treasures, in Hempfield, near Jeannette, with husband Gary Ed III, it's more than a job.
It's a calling, she says.
The idea to open this store was inspired by a trip this summer to North Carolina where the couple visited home furniture and home decor stores — including consignment shops. They were looking for items to fill the new house they are building in North Huntingdon.
And now they want to help others find treasures for their houses.
The almost 5,000-square-foot store opened Nov. 15. It is filled with on-trend gently used, antique and new items from couches, tables and chairs, to lamps, pillows, artwork and many interesting pieces.
“We have new, renew and new-to-you items,” says Diana Ed, who also refurbishes some pieces.
The shop, located in the former Journal Printing Co. building, is designed to showcase how items can look together. Diana Ed has an eye for pairing tables and chairs with accessories.
“It is my gift,” says Diana Ed, who has also done floral design and landscape design. “I have a vision for how things go together. I like things that are different. I don't like to be like everyone else. And I like color, lots of color.”
That's evident when you drive by and see her orange car parked in front of the bold blue building with the purple door. Inside there are kelly green end tables, animal print pillows and a navy couch.
It is an ingenious concept, says Val Caswell of Sewickley Township.
“There is such a great selection of items from renew to new,” Caswell says.
“And it's a good location … easy to get in and out of,” says her husband Ed Caswell.
The way the items are arranged is creative, says Erlene Muller of North Huntingdon.
“There is a nice variety,” Muller says. “It is very classy.”
Gary Ed, who owns a financial planning business, says he sees his wife's passion for this business every time he walks through the door.
“I love that it allows Diana's creative juices to flow. She flourishes in opportunities like this. She has so much energy and you can just see the glow in her face when she is in this store helping customers.”
Some of the items were purchased in North Carolina. Other items are consigned from all over the area.
Offerings include a Perlora custom sectional for $1,500, a spinning wheel for $329, an American Drew dining room table $800, a leopard-print ottoman for $109, a $559 mini sectional, a standing desk made of church pews for $219 and two drop leaf end tables for $259 each.
“I just wanted to bring a little something different to our city,” says Diana Ed. “I want this to be budget friendly for your entire home. We call it renewing — new to you.”
Getting the business started has taken help from the entire family — from her son, Julian Smith, who created the website, to Gary Ed's cousin Anthony Wright, who designed the company logo. Daughter Sydney is going to work at the store part time. Diana Ed says she owes her strong work ethic and desire to own a business to her father Donald Blumer, who stops by quite frequently.
Before opening, the couple consulted with owners of other consignment stores about business models. They are selective about what items they take because they want to offer things you can't find at other stores. They welcome consigners and also are looking for a company to provide pick-up and delivery service. For those who wish to consign it works on a 120-day cycle — where prices get lowered every 30 days. Most items can be purchased separately unless the consigner wants them as a set.
Diana Ed's mission is to help customers on a budget with gently used items. She strives to have as many one-of-a-kind items as possible.
“We like to think of shopping here as treasure hunting,” she says.
There will be grand open house Jan. 7 to 15 featuring specials, including a 10 percent discount off new treasures